Journey
I was born in Houston and raised in Minneapolis. I earned my undergraduate degree in Communication and Spanish with minors in Marketing and Film Studies from Eckerd College in St. Petersburg, Florida. At Eckerd, I developed skills in social change and engaged with influential leaders like Elie Wiesel. My studies took me abroad to the University of Belgrano in Buenos Aires, Argentina, and Ulster University in Coleraine, Northern Ireland, enriching my global perspective. My passion for live events and concerts grew during my travels and has become a central part of my personal and professional life. To date, I’ve visited more than 33 states and 10 countries, and attend/support over 100 concerts and festivals.
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After graduation, I began working for Royal Caribbean in the Compliance department assisting with acquisitions. From there I grew into the position of an Account Executive with Royal's luxury brand Azamara. As cruising stalled with the pandemic, I began working for an educational non-profit supporting first-generation college hopefuls in Austin, Texas. I found my home in Austin and recently completed my graduate work at the McCombs School of Business at the University of Texas.
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After graduation, my career continued to evolve with roles at CBS/Telemundo, where I managed over 100 digital campaigns, and C3 Presents, where I supported premium guest experiences at major festivals like Lollapalooza and Austin City Limits. These roles allowed me to refine my skills in digital marketing and event production, further fueling my passion for live events.
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In my downtime, I like going to concerts, swimming and watching spy movies. My favorite books are Bossypants by Tina Fey and Born a Crime by Trevor Noah.
Graduation 2019 from Eckerd College
Professional Skills and Expertise
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Digital Marketing
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Market Sizing & Segmentation
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Conjoint Analysis
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Market Research Methods
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Customer Lifetime Value
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Cluster Analysis
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Data Processing
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A/B Testing & Experimentation
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Pricing & Promotion Analysis
Travels!
My passion for travel has brought me many places — click on the pictures below to see where I've been!